Privacy Policy


This Privacy Policy governs your interaction with the Web site http://www.built-to-last.com (the "web site").

This Web site and our Hosting service - Brilliant Media Corporation (hereinafter collectively referred to as "we" or “us” or "our") are committed to implementing measures designed to protect the privacy of those accessing the information contained within this site.

Although we respect the privacy of all those who visit the Web site and use our online services, we do collect certain non-personally identifiable information from our Web site’s visitors.

Please note that we review these privacy practices from time to time, and that these practices are therefore subject to change. We ask that you periodically review this page to ensure continuing familiarity with the most current version of this Web site’s Privacy Policy. To contact us about privacy issues, to report a violation of this Web site’s Privacy Policy, or to raise any other issue regarding the Web site, please e-mail us at rick@built-to-last.com


The information we gather

We gather two types of information about this Web site’s users:

(1) Non-personally identifiable information: When visitors come to the Web site, we collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were "clicked." Collecting such information involves the logging of IP addresses, operating system and browser software used by each visitor to the Web site. Although such information is not personally identifiable, we can determine from the IP address a visitor’s Internet Service Provider and the geographic location of his or her point of connectivity.

The non-personally identifiable information we collect helps us diagnose problems with our server, administer the Web site, identify the most popular areas of the Web site, and determine the effectiveness of our promotional activities or advertising campaigns.

For the same purposes, we use "cookies"--- that is, small text files placed on your computer’s hard drive. These cookies are only read by the server that placed them, and record non-personally identifiable information such as Operating System, screen resolution and ISP connection speed, allowing us to serve you better and more efficiently, and to personalize your experience at the Web site.

Cookies allow us to serve you better and more efficiently, and to personalize your experience at the Web site. Nevertheless, you are able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser.


(2) Personally identifiable information: In certain areas of the Web site, such as Contact Us forms, the Web site may require that you provide personally identifiable information (including, for example, name, and e-mail address).

We do not knowingly collect personally identifiable information from children (defined herein as minors younger than 13 years of age) without obtaining parental consent. Before contacting us, or signing up for our email list, we ask that all minors have their parents read our Privacy Policy, and we encourage all minors to include a parent or guardian in the process.

How we use (and do not use) the information we gather

Please take some time to familiarize yourself with the different ways we use the information that we gather.

(1) How we use (and do not use) non-personally identifiable information: We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of the Web site’s visitors, and by measuring demographics and interests regarding specific areas of the Web site. This statistical information is only read by the owners of this site, and may be shared with 3rd party companies such as advertising sources, ahould a discrepancy arise.

The Web site may contain links to other Internet web sites, including co-branded or other affiliated sites that may or may not be owned or operated by us. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such web sites, including such sites’ use of any information (such as IP number, browser type, or operating system) collected when visitors to the web site click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of those sites.

 

Questions?

Questions regarding this Privacy Policy should be directed to us at rick@built-to-last.com

 

(2) How we use (and do not use) personally identifiable information: This privacy policy provides notice to potential registrants of this Web site whose personally identifiable information will be collected during any communications process. You may "opt in" to our email broadcasts if you wish to have access to the information they contain, and you may choose to "opt out" of receiving future communications of a similar nature.

We reserve the right to release any and all information contained within our access logs concerning any visitor when that visitor is in violation of our Terms of Service or other published guidelines, or partakes (or is reasonably suspected of partaking) in any illegal activity, even without a subpoena, warrant, or other court order, and to release such information in response to discovery requests, or in response to any circumstance which we, in our sole discretion, deem an emergency. We cooperate with law enforcement agencies in identifying those who may be using our servers or services for illegal activities. We also reserve the right to report any suspected illegal activity to law enforcement for investigation or prosecution.


 

Security

All information gathered on the Web site is stored within a Brilliant Media Corporation controlled database accessible only to us to protect the loss, misuse, or alteration of the information under our control. However, as effective as any security measure implemented by us may be, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Questions regarding this Privacy Policy should be directed to us at rick@built-to-last.com





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